We believe that despite the flood of products of different brand names, there is still room for uniqueness.
We believe people have enough of others telling them who they should be.
We believe that every individual is creative enough to design his/her own brand. For each day a new and different one if possible.
We believe that honesty and integrity are the most important values, in business as well as elsewhere.
We believe that we have created a product for people who do not need a logo to show their personality.